ASICS - Athletic Shoes - LAZERBEAM-RJ-G - Kids Description\n\n■Product Introduction■ ASICS junior shoes. ■Brand Introduction■ ASICS is a brand founded in Kobe in 1949 by the late Kihachiro Onitsuka, who wished “to foster the sound development of youth through sports.” The name originates from the initial letters of the famous phrase by the 6th-century Roman satirist Juvenal: “Anima Sana In Corpore Sano” (A Sound Mind in a Sound Body). The company established the Sports Engineering Laboratory in